AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps in Turkey: Q3 2024 Performance
Explore the performance trends of the leading beauty retail apps in Turkey during Q3 2024, with insights on downloads and active users from Sensor Tower.
In the third quarter of 2024, the top beauty retail applications in Turkey showed varied performance trends in terms of downloads and active users. This analysis, based on Sensor Tower data, highlights the weekly metrics for each app.
Gratis: Kişisel Bakım & Makyaj maintained a steady presence with weekly downloads ranging from approximately 37K to 69K. Active users fluctuated between 169K and 221K, indicating consistent user engagement throughout the quarter.
Watsons: Kozmetik ve Alışveriş experienced a peak in downloads, reaching around 58K in late August. Active user numbers were robust, peaking at over 409K, reflecting the app's strong market position.
SEPHORA - Maquillage, Parfum showed a moderate download pattern, with numbers reaching up to 34K in mid-September. Active users ranged from 220K to 245K, demonstrating a stable user base.
Kiko Milano TR had a more modest download rate, peaking at about 26K in early July. Despite the absence of active user data, the download trends suggest a niche but dedicated audience.
Yves Rocher downloads varied from 7K to 10K, with active users consistently around the 44K to 48K mark, indicating a loyal user base with consistent engagement.
For further insights and detailed analytics, Sensor Tower provides comprehensive reports on app performance across various metrics and regions.
